You cannot have a list of the most successful people in the world and not have Sir Richard Branson`s name on it. There have been some documentaries about him, there are books he has written and there are even more articles written about him. There are lots of lessons we can learn from him but we will highlight just a few.
There is nothing drives you more than self-motivation. Once you identify and understand the reason you do what you do, nothing will stop you. It will make you focus your energy and efforts on the things that matter. Funny enough, money should not be at the top of the list of things that motivate you.
Be Your Own Man
There may be a certain way that others do their things that may been widely accepted as the “right” way to do things, but if you are starting up something, challenge that status quo and define your own style. That is what will set you apart from the rest.
Some of the best business ideas have been a reaction to poor services offered by other people, or as a reaction to a persistent need. If you want to have impact, create something that will offer solutions to existing problems or improve services that are already available. Virgin Atlantic was started because Sir Richard was not impressed with the services he was getting from British Airways.
Set goals that appear impossible even to you and follow them. It doesn’t matter if people think you are unrealistic. Do not brush off any idea as far-fetched. The simple reason that it came to your mind means that something can be done out of it.
Yes, yes, you have heard this over and over again but that is only because it is true. Well, it is not about putting your life on the line but you will be called to putting other things on the line for your success ultimately. Look at your goals and then decide if the risk is really worth taking. If it is, don`t hold back.
If you are pitching your idea to investors, you need to be confident with yourself and with your product. Show them that you are sure of what you are bringing to the table and avoid language that shows that you are figuring your way around things. Avoid statements like “Hopefully, we will” or “with some luck”. Confidence will take you places.
Sir Richard Branson has been quoted saying that the brands that will survive in future are those that have purpose beyond profit. This simply means that as much as you are running a franchise or business, you can do something through it to change the lives of the people working for you and also those in the society. Sometimes we cannot measure success by what we gain only, it can be measured by what we give too. Strive to change the lives of others for the better.
Do you think these are valid lessons? Do you think these lessons will help you be more successful? Do you have any other lessons you have learnt?